Goedgemerkt
I completed my graduation internship at Goedgemerkt in Amersfoort, where I worked on my final project: “Organise and design the holiday campaign.” After an extensive brainstorming process, I developed four creative concepts: a scratch card, a colouring page with a giveaway, a gift video, and an Instagram selfie filter.
Colouring page
The back of the customer letter always features a colouring page. For the holiday campaign, I created a Christmas-themed version. Customers were invited to colour in the page and email a photo of their finished artwork. A winner would then be selected to receive a product of their choice.
Scratch cards
Scratch cards are especially popular during the Christmas season. The aim of this scratch card was to offer customers a discount code in a fun and engaging way, making the promotion more memorable and encouraging them to use the code. The scratch cards were distributed in both the Netherlands and Germany.
Gift inspiration video
The aim of this video was to encourage customers to order their holiday gifts from Goedgemerkt. I created a stop-motion video showcasing a selection of fun gift ideas. The video also offers a creative tip for wrapping presents.
Selfie Filter
To increase Goedgemerkt’s visibility on social media, I developed a selfie filter for Instagram. When customers use and share the filter, they help promote the brand organically. This is a fun and creative way to increase brand awareness.